The challenge, which is now open to a whopping 140 clubs from tier five, six and seven, tasks clubs with performing the best goal celebration in lower-league football.
The winning team bags themselves a massive cash prize and the opportunity to play a team of Premier League Legends at their home ground – with a portion of the gate receipts going their way.
And to help kick-start the second edition of the MarathonBet #NonLeagueChallenge (NLC), the bookmaker is also giving away £3,500 in prizes to football clubs and fans as part of a massive social media competition.
One club will be pocketing a cool £2,000 cash prize simply for gathering the most re-tweets between 7-14 November, while an individual fan who is involved in the competition will scoop £1,000.
The winning club will also be given £500 worth of top-notch camera equipment to help film their goal celebration entry.
Tom Zanelli, creator of the Non-League Challenge, is calling on clubs from the seventh tier of English football, up to the National League, to get involved with this year’s competition.
He said: “The concept is simple but full of fun.
“All teams have to do is come up with a brilliant idea for a goal celebration and pull it off after scoring in a competitive match.
“Make sure it’s caught on camera and then sent into the Marathonbet team. The best five celebrations will be shortlisted for a public vote and the winning club will be given a massive £10,000 prize and a home match against a team of ex-Premier League professionals that’s sure to get your stadium packed-out.”
Clubs can do whatever they want with the cash prize. Last season’s NLC winners, Wealdstone FC, spent the money on improving their stadium and the purchase of a new player.
The London club surged to victory thanks to the Wealdstone Raider’s hilarious Dentist Chair celebration – inspired by Paul Gascoigne’s original effort at Euro 1996.
Mr Zanelli said: “We recognise there’s life outside the world’s top football leagues, especially in non-league football in England. That’s why we’re keen to champion all the great clubs and fans that make non-league football in this country what it is today.
“All 140 clubs who are eligible to enter the NLC will shortly receive a welcome pack in the post and details on how to take part.
“In the meantime, follow @NonLgeChallenge on Twitter to keep up to date on all news and exclusive content.”